BEHAVIOURAL STUDY ON ADVERTISING AND MARKETING PRACTICES IN ONLINE SOCIAL MEDIA

June 20, 2018

The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behavior and consumer protection. It aimed to identify and assess commercial practices in the context of OSM that could be potentially unfair or misleading for consumers. Furthermore, the study aimed to investigate the factors that contribute to their prevalence and to identify and assess potential remedies to these problematic commercial practices.

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Marketing Arena Spa

MarketingArena Consulting offers web marketing consultancy, strategic planning and training services. Since 2007 we deal with search engine positioning, social media marketing and results measurement.

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Mergers & Acquisitions

whitePaper | June 30, 2022

This report is a copyright of Nishith Desai Associates. No reader should act on the basis of any statement contained herein withoutseeking professional advice. The authors and the firm expressly disclaim all and any liability to any person who has read this report, or otherwise, in respect of anything, and of consequences of anything done, or omitted to be done by any such person in reliance upon the contents of this report.

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Online Marketing Help for Businesses

whitePaper | October 7, 2021

If you’re reading this, you’re probably feeling overwhelmed. Learn how WebiMax can help take the pressure off and handle some of your online marketing initiatives so you can focus on leading. Learn how WebiMax can help with: Engaging Audiences through Social Media Improve/Monitor Your Online Reputation Building a Mobile Responsive Website Enhancing Your Local Presence through SEO Improving Your Online Public Relations Taking Advantage Targeted Advertisements SEO Tactics Like Keyword Research, Link Building and Content Writing Optimization

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Futureproof your B2B digital marketing: The next evolution

whitePaper | July 27, 2020

The key focus for most digital marketers and business websites today is excelling in user navigation (UN) and user experience (UX). It is crucial to maximize these two elements to ensure the desired return. Both UN and UX place the website visitor center stage. At their core, both aim to optimize conversion rate by influencing online behaviours and guiding visitors to relevant web content as quickly as possible.

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Omnichannel marketing for customer-driven interactions

whitePaper | September 26, 2022

With the growing impact of mobile apps and digital touchpoints on shopping behavior, customers have more channels to find and buy products. This translates into more opportunities for marketers to connect with and engage such customers. But it also means a great deal more complexity for successful marketing execution.

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State of Inbound Marketing Trends

whitePaper | October 11, 2022

In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers, Reels creators, and YouTube personalities are dominating digital engagement, creating and producing consistent, high-quality content that rivals major brands.

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How to Future-Proof Your Sales Funnel

whitePaper | September 15, 2022

What works and what doesn’t across sales has shifted dramatically over the last two years. But one thing is clear, if you’re only focused on direct sales, you’re missing huge opportunities to drive revenue and future-proof your sales funnel. It’s no secret that direct sales are limiting. After all, you’re leaving an entire indirect sales channel on the sideline. Direct sales typically reach only the prospects that are directly looking for your solutions or offerings. And if you have a data-driven sales organization, it’s likely your team prioritizes leads that fit certain criteria (such as industry, company size, revenue, etc.). This leaves countless deals on the bench – and those deals can make or break revenue targets

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Spotlight

Marketing Arena Spa

MarketingArena Consulting offers web marketing consultancy, strategic planning and training services. Since 2007 we deal with search engine positioning, social media marketing and results measurement.

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