Marketing Arena Spa

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MarketingArena Consulting offers web marketing consultancy, strategic planning and training services. Since 2007 we deal with search engine positioning, social media marketing and results measurement.

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OMD WINS LINDT & SPRÜNGLI MEDIA ACCOUNT IN CHINA

R3 | June 30, 2020

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OMD Shanghai is enjoying a sweet victory after winning a competitive pitch for the media account of Swiss chocolatier Lindt & Sprüngli AG (Lindt) in China. As media agency of record, OMD will be tasked with media planning and buying responsibilities in China for all Lindt brands, including Lindor and Excellence. Campaign Asia-Pacific understands estimated account billings are valued at roughly RMB30 million (US$4.2 million), though this could not be confirmed with Lindt or OMD. The choc...

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GOOGLE LETS PEOPLE CUSTOMIZE THEIR PROFILE CARDS FOR SEARCH RESULTS

Google | February 28, 2020

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Google is testing the ability for people to customize their own Knowledge Graph cards that are displayed in search results. Three official support pages have been published by Google (which have since been taken down) with details on how customizing profile cards works....

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MARTECH

ZOOMD SIGNS AGREEMENT WITH SNAPCHAT AND RECEIVES SNAPCHAT MARKETING PARTNER CERTIFICATION

Zoomd | November 20, 2021

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Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, reported it has signed a formal marketing partner agreement with Snapchat on November 3, 2021 for becoming Snapchat certified marketing partner. Since its launch in 2011, Snapchat became known for its "mobile-first" social experience. Snapchat places significant emphasis on users interacting with virtual stickers and augmented reality...

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SEMRUSH NAMED TO INC. 5000 FASTEST GROWING PRIVATE COMPANIES LIST

SEMrush | August 14, 2020

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SEMrush, the leading online visibility management and content marketing SaaS platform, has been recognized by Inc. Magazine in its annual 5000 fastest growing companies list. SEMrush placed 1412th on the list and 190th among software companies, according to revenue growth over the three-year period between 2016 and 2019.Oleg Shchegelov, co-founder and CEO of SEMrush, commented, "We are absolutely thrilled to be included in Inc.'s rating of the fastest growing companies in America....

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R3 | June 30, 2020

news image

OMD WINS LINDT & SPRÜNGLI MEDIA ACCOUNT IN CHINA

OMD Shanghai is enjoying a sweet victory after winning a competitive pitch for the media account of Swiss chocolatier Lindt & Sprüngli AG (Lindt) in China. As media agency of record, OMD will be tasked with media planning and buying responsibilities in China for all Lindt brands, including Lindor and Excellence. Campaign Asia-Pacific understands estimated account billings are valued at roughly RMB30 million (US$4.2 million), though this could not be confirmed with Lindt or OMD. The choc...

Read More

Google | February 28, 2020

news image

GOOGLE LETS PEOPLE CUSTOMIZE THEIR PROFILE CARDS FOR SEARCH RESULTS

Google is testing the ability for people to customize their own Knowledge Graph cards that are displayed in search results. Three official support pages have been published by Google (which have since been taken down) with details on how customizing profile cards works....

Read More

MARTECH

Zoomd | November 20, 2021

news image

ZOOMD SIGNS AGREEMENT WITH SNAPCHAT AND RECEIVES SNAPCHAT MARKETING PARTNER CERTIFICATION

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, reported it has signed a formal marketing partner agreement with Snapchat on November 3, 2021 for becoming Snapchat certified marketing partner. Since its launch in 2011, Snapchat became known for its "mobile-first" social experience. Snapchat places significant emphasis on users interacting with virtual stickers and augmented reality...

Read More

SEMrush | August 14, 2020

news image

SEMRUSH NAMED TO INC. 5000 FASTEST GROWING PRIVATE COMPANIES LIST

SEMrush, the leading online visibility management and content marketing SaaS platform, has been recognized by Inc. Magazine in its annual 5000 fastest growing companies list. SEMrush placed 1412th on the list and 190th among software companies, according to revenue growth over the three-year period between 2016 and 2019.Oleg Shchegelov, co-founder and CEO of SEMrush, commented, "We are absolutely thrilled to be included in Inc.'s rating of the fastest growing companies in America....

Read More