Amazon PPC Strategy

July 19, 2018

Amazon Sponsored Products (‘PPC’) has quickly developed into a major marketing channel on Amazon. However, while it’s fairly easy to create your first ad campaign, successfully mastering Amazon PPC to drive sustained sales & profit growth can be extremely difficult. The number of new products and sellers on Amazon continue to grow exponentially year to-year. With more sellers and vendors leveraging Amazon PPC as part of their marketing strategy, it becomes more difficult (and costly) to run profitable ads, if you don’t have a defined PPC strategy in place to help guide your advertising goals on Amazon

Spotlight

Forward3D

Forward3D is a global digital performance marketing agency, who specialise in data-driven, innovative campaigns. We work across paid search, organic search, content, display and social; using industry-leading linguistics, data science, attribution modelling, and proprietary technology.

OTHER WHITEPAPERS
news image

Proven Strategies for Generating Leads

whitePaper | November 6, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well.

Read More
news image

BUILD YOUR DATA-LED INFLATION STRATEGY

whitePaper | October 17, 2022

One unifying statement can be made about 2022 – inflation was terrible. As Figure 1 highlights, the consumer price index increased by more than 7 percent each month this year – and that’s on top of 5%+ growth for most months in 2021.

Read More
news image

Guide to Help the Maximize Opportunities in 2021

whitePaper | January 8, 2021

Milestone Research has compiled the following trends to help the community maximize opportunities in 2021. Digital transformation became very clear with the pandemic. Businesses had become more digital to stay alive, and those more digital businesses when the pandemic began were better able to adapt. Digitization of products and services enables automation and personalization, which improves the user experience and increases efficiency.

Read More
news image

Buckle Your Seatbelt — Survey Results Suggest a Channel Sales Surge is Coming

whitePaper | September 9, 2021

Implementing robust channel management solutions will be critical to scaling operations that drive revenue through expanded ecosystems. That’s a key take-away from a recent survey of channel leaders. With 75% planning to implement partner relationship management solutions this year, channel generated revenue is expected to rise.

Read More
news image

Partnerships as a growth channel: what the fastest growing SaaS companies have already figured out

whitePaper | January 4, 2022

In 2021, the number of interactions during the typical buyer’s journey jumped from 17 to 27. Coupled with the ever-increasing number of solutions available, companies are struggling to stay top of mind of their prospects. But what have some of the fastest-growing SaaS companies have figured out? Building far-reaching ecosystems of business partners — affiliates, ambassadors, referrers, and resellers — allows them to close more deals, generate more leads, and drive more web traffic.

Read More
news image

The Essential Guide to Partner Planning

whitePaper | August 31, 2022

The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right? As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at Spur Reply have identified the essential elements of partner planning and are ready to share with you.

Read More

Spotlight

Forward3D

Forward3D is a global digital performance marketing agency, who specialise in data-driven, innovative campaigns. We work across paid search, organic search, content, display and social; using industry-leading linguistics, data science, attribution modelling, and proprietary technology.

Events