Buckle Your Seatbelt — Survey Results Suggest a Channel Sales Surge is Coming

whitePaper | November 1, 2022

Companies that can unlock the right data across their ecosystem can identify billions in additional pipeline for their channel sellers and direct sales teams. This white paper dives into 18 specific strategies to unlock new sales opportunities and drive more revenue with partners.

whitePaper | July 12, 2021

Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides three persuasive approaches – supported by the data of leading industry authorities – to help you sell the value of a digital commerce upgrade to stakeholders within your organization.

whitePaper | January 12, 2021

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in their media mix. Marc Vermut, VP of Marketing Solutions at Neustar, and William Mercham, CRO at Pathmatics, take an in-depth look at Paid Social in the eighth installment of Pathmatics’ Weekly Briefing Series. Listen in to hear how Neustar is addressing these industry challenges and building a sustainable approach to marketing measurement.

whitePaper | November 1, 2022

For many industries that rely on indirect sales channels, managing their partners effectively is a frustrating challenge. Most of these organizations develop partner programs to structure policies and procedures that enable them to scale revenues through these partners more rapidly and cost effectively than building a direct sales operation. Technology solutions for PRM are rapidly solving the problems associated with scaling partner programs.

whitePaper | June 10, 2022

Audiences are fragmented and not easy to categorize. Enter multi-channel marketing, that allows personalized, communications and responses tailored to the individual user and their habits. This white paper dives deep into RCS and shows why it is becoming indispensable for the multi-channel marketing strategy of Mobile Network Operators (MNOs), brands, and advertisers. Check out the USPs of RCS with case studies and data that shows its effectiveness, both as a standalone channel and as a part of a multi-channel campaign, driving revenues and growth.

whitePaper | March 1, 2022

As the world continues to adjust to the lasting implications of the global pandemic, more and more companies are rushing to adapt sales and marketing processes to center on digital marketing channels. But why? This article will answer this question by breaking down online marketing, the various types of marketing channels, and how to win market share. Let’s start with the advantages.