Account-Based Marketing GUIDE FOR MODERN MARKETERS

whitePaper | September 15, 2022

What works and what doesn’t across sales has shifted dramatically over the last two years. But one thing is clear, if you’re only focused on direct sales, you’re missing huge opportunities to drive revenue and future-proof your sales funnel. It’s no secret that direct sales are limiting. After all, you’re leaving an entire indirect sales channel on the sideline. Direct sales typically reach only the prospects that are directly looking for your solutions or offerings. And if you have a data-driven sales organization, it’s likely your team prioritizes leads that fit certain criteria (such as industry, company size, revenue, etc.). This leaves countless deals on the bench – and those deals can make or break revenue targets

whitePaper | November 25, 2019

Learn tips for how to optimize each stage of the customer journey to drive repeat purchases and cultivate higher LTV from your ideal audience across channels. Whether you need list building suggestions, loyalty program tips, payment option ideas, or need to start an entire strategy from scratch, our partners have you covered. Start cultivating repeat engagement and deepening your brand ties today.

whitePaper | February 8, 2022

Email fatigue is common in today’s busy digital world. Partners can easily become overwhelmed as incoming emails pile up. Yours may be completely overlooked. How do you float to the top of their inbox? We share 5 important steps to improving communications with Channel Partners so they won’t feel bombarded. Learn how Partners prefer to receive communications, how to define your audience so you can more effectively address their needs and how to give Partner communications a make-over.

whitePaper | July 27, 2020

Trust for traditional marketing channels is lower than ever. But that doesn’t mean businesses should give up their marketing efforts entirely. It just means they need to be smart about using channels that work better. There’s one channel that works like no other: customer referral marketing. Customer referral marketing leverages a simple insight: While customers might not trust your marketing team, they do trust the recommendations of their friends and family members. So let’s talk about how you can get started with referral marketing.

whitePaper | February 3, 2021

The important thing to remember is that every written element of a campaign can count and help advance the consumer on the customer journey, whether it’s for business-to-business (B2B) interaction, or business-to-customer (B2C) lead conversion. Statistics from Review42 demonstrate how an impressive 92% of companies have found value in focusing their marketing efforts on content for online channels. This guide focuses on the key features of content marketing and search engine optimization (SEO) so you can begin to piece together your own content marketing strategy for a better return on investment (ROI) in the 2021 market.

whitePaper | November 10, 2022

In a competitive channel landscape, the partner experience is imperative for increasing revenue – but creating a personalized journey for each partner across all touchpoints can be challenging. To be successful, leaders need the right talent and technology. This guide explores the core areas that you should focus on when looking for a channel management solution.