CHANNEL PARTNERSHIPS

How to Create a Revenue-Focused Partner Experience

November 10, 2022

Revenue-Focused Partner Experience
In a competitive channel landscape, the partner experience is imperative for increasing revenue – but creating a personalized journey for each partner across all touchpoints can be challenging. To be successful, leaders need the right talent and technology.

This guide explores the core areas that you should focus on when looking for a channel management solution.

Spotlight

Wanda Digital

As Wanda Digital, we are one of the leading full-service digital marketing agencies in Istanbul, with more than 80 employees. Founded in 2006; we serve in the social media, creative campaign generation and ux&product design areas.

OTHER WHITEPAPERS
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Personal Branding Guide for Freelancers

whitePaper | July 2, 2020

As a freelancer, you run a business where you are the face of your brand. Companies hire you for your skills, expertise and knowledge. Your personal brand paints a picture of who you are and acts as the first impression for those looking to hire you, often before you even have a chance to interact with them yourself. In today’s digital age, personal branding is more important than ever.

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Futureproof your B2B digital marketing: The next evolution

whitePaper | July 27, 2020

The key focus for most digital marketers and business websites today is excelling in user navigation (UN) and user experience (UX). It is crucial to maximize these two elements to ensure the desired return. Both UN and UX place the website visitor center stage. At their core, both aim to optimize conversion rate by influencing online behaviours and guiding visitors to relevant web content as quickly as possible.

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2022 State of Marketing to Engineers

whitePaper | October 5, 2022

Welcome to the 2022 State of Marketing to Engineers Report. This marks the fifth consecutive year GlobalSpec and TREW Marketing have partnered to better understand how engineers and technical buyers find the information they need to make critical work-related decisions. Each year, we’ve empathized with the industrial marketer’s need to justify their marketing spend. They’ve long needed to make informed decisions on resources – including people, time, and budget – to deliver maximum ROI. This year, our survey contains a mix of popular topics asked consistently to monitor trends, along with fresh questions that take a deeper dive into particular channels and buying behaviors. This year’s research examines valued sales behavior, LinkedIn interaction, and a few new webinar and podcast questions.

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The Business Case for Partner Relationship Management

whitePaper | September 20, 2022

This whitepaper outlines 12 key reasons a PRM solution is the single most important technology purchase your company can make to accelerate revenue. In this report, which is based on a global survey of Impartner customers, which include the who’s who of corporations everywhere, you’ll learn why Impartner’s turnkey, out-of-the-box SaaS solution is the fastest-selling, most award-winning pure-play PRM in the world.

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The Complete Guide To Referral Marketing

whitePaper | July 27, 2020

Trust for traditional marketing channels is lower than ever. But that doesn’t mean businesses should give up their marketing efforts entirely. It just means they need to be smart about using channels that work better. There’s one channel that works like no other: customer referral marketing. Customer referral marketing leverages a simple insight: While customers might not trust your marketing team, they do trust the recommendations of their friends and family members. So let’s talk about how you can get started with referral marketing.

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The Post-Cookie Marketing Playbook

whitePaper | September 28, 2021

The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer data maturity curve to thrive in a privacy-first world. Start by understanding where you fall on the customer data maturity spectrum and what your next steps are for developing an effective first-party data strategy based on your unique business needs.

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Spotlight

Wanda Digital

As Wanda Digital, we are one of the leading full-service digital marketing agencies in Istanbul, with more than 80 employees. Founded in 2006; we serve in the social media, creative campaign generation and ux&product design areas.

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