CONTENT MARKETING

Guide to Content Marketing in 2021

February 3, 2021

The important thing to remember is that every written element of a campaign can count and help advance the consumer on the customer journey, whether it’s for business-to-business (B2B) interaction, or business-to-customer (B2C) lead conversion. Statistics from Review42 demonstrate how an impressive 92% of companies have found value in focusing their marketing efforts on content for online channels.

This guide focuses on the key features of content marketing and search engine optimization (SEO) so you can begin to piece together your own content marketing strategy for a better return on investment (ROI) in the 2021 market.

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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Content Marketing

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“Content marketing is about optimizing the dialogue between a company and its customers for profitable outcomes. The better the conversation is, the more attention it attracts, and the more your customers are compelled to talk and buy. Almost any company or service can find a content marketing strategy that will work for it. And with an economic forecast that’s challenging for at least the near future, it’s easy to make a case for leveraging content for all it’s worth. This book explains the nuts and bolts of content marketing, from developing a strategy to putting it into practice to measuring and improving results. If your business has any kind of a digital presence, from a website to a Facebook page or a Twitter account, you can’t afford not to read it—now.”

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10 Ways to Integrate Social Media

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We all remember those halcyon days of the 90’s, when having an adin the Yellow Pages was scoffed at in favor of having a dot com. Now,we’ve moved into the social realm, where if you don’t have a Facebookbrand page, it’s almost the same as not having a dot com address.

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Blockchain-based advertising services in smart cities

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A new technology is redefining the way we transact: blockchain has the potential to change the way we buy and sell, interact with government and verify the authenticity of everything from property titles to organic vegetables. It combines the openness of the internet with the security of cryptography to give everyone a faster, safer way to verify key information and establish trust.

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Target Your Video Ads to the Best Consumers on Every Screen

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By leveraging the assets of our owners and affiliates, NCC Media provides end-to-end advertising and marketing solutions that deliver your video message to the best consumers in the US.We target your consumers precisely where they live, work and shop on every screen - geographically, demographically and contextually.

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SEO your Business Facebook Page for Google – A How-To Guide

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Over a year ago now, both Google and Bing announced that they factor social signals from social media into their organic search algorithms. As the lines between social media and SEO continue to thin, social media will gain importance to SEO. As Google described it, social media is about relationships and relationships prove relevance and relevance is at the core of organic search. It’s well known that Facebook has over 800 million active users and 50% log in every day. These numbers are astounding! I guarantee you that your customers and prospects are included in those numbers. They are on Facebook and they are likely trying to engage your brand. So what kind of Facebook social signals is your business sending to Google? Are you proving to Google that you are building relevant relationships throughout your web presence and specifically Facebook? This guide describes several techniques to ensure that your business Facebook Page is optimized for SEO, because Google is crawling, indexing and ranking Facebook comments, content and pages for the keyword phrases that matter to your business.

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What is Marketing Automation

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Marketing automation is one of those loaded terms that means different things to different people. It’s the subject of a fair amount of hype and embellishment, too, which adds to the confusion. The reality is that marketing automation is a simple idea, though one with wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

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