A GUIDE TO OUTSOURCING SEO

May 22, 2019

Search Engine Optimization is the process of improving a website’s online presence. That means
when someone searches for a dentist in their area, the dental practice that comes up first in the
search results has performed the best search engine optimization. In fact, those top results you see
on the first page of Google have the most optimized websites. Reaching the first page takes a lot of
work and an extensive process, requiring consistent effort over many months. SEO improves a website’s rankings over time until it reaches the top.

Spotlight

xAd, Inc

xAd enables real-time, location-based marketing, without the guesswork. Working with xAd, marketers can deliver more relevant, personalized messages to the right people they want to reach, based on the real places they visit everyday. Each month, xAd's patented location platform helps marketers reach over 300 million people globally via more than 70 thousand popular mobile applications. With xAd, marketers can say goodbye to assumptive marketing and reach the right people at real places in real-time with precision, relevance and confidence.

OTHER WHITEPAPERS
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5 Insights Shaping the Future of Martech

whitePaper | November 15, 2021

Technology currently accounts for the largest portion of marketing budgets, and 68% of CMOs expect their already significant technology spend to increase. But optimizing the way teams use that tech continues to be a challenge.

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What’s Happening with Partner Incentives in 2022

whitePaper | September 1, 2022

Partner incentives form a central pillar in all good channel programs. For example in today’s channel, they serve a dual benefit. That of rewarding partners based on performance and increasing partner loyalty and satisfaction. As modern partner ecosystems continuously evolve in both complexity and scale, it is critical that vendors offer incentive programs that are meaningful to the different types of partners they work with. However, not all incentive programs in 2022 are successful when it comes to attracting, motivating and retaining partners.

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Engaging Partners in Customer Success

whitePaper | October 5, 2022

Customer satisfaction is the degree to which a customer is happy with your product or service. Solution providers have always cared about creating satisfied customers; they are their customers too (and those customers may be even more valuable to their business than to yours). Solution providers typically sell a bevy of products and services to the same customer. The partner often carries several vendor product lines – possibly hundreds – which they leverage to put together a solution for a customer business need or opportunity. They want the products or, more importantly, the solution to satisfy customer expectations so they can continue to sell them more stuff.

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Guide to Content Marketing in 2021

whitePaper | February 3, 2021

The important thing to remember is that every written element of a campaign can count and help advance the consumer on the customer journey, whether it’s for business-to-business (B2B) interaction, or business-to-customer (B2C) lead conversion. Statistics from Review42 demonstrate how an impressive 92% of companies have found value in focusing their marketing efforts on content for online channels. This guide focuses on the key features of content marketing and search engine optimization (SEO) so you can begin to piece together your own content marketing strategy for a better return on investment (ROI) in the 2021 market.

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The Business Case for Partner Relationship Management

whitePaper | September 20, 2022

This whitepaper outlines 12 key reasons a PRM solution is the single most important technology purchase your company can make to accelerate revenue. In this report, which is based on a global survey of Impartner customers, which include the who’s who of corporations everywhere, you’ll learn why Impartner’s turnkey, out-of-the-box SaaS solution is the fastest-selling, most award-winning pure-play PRM in the world.

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Partner Brand Guide

whitePaper | November 21, 2022

The Oracle NetSuite corporate or color of logo logo is the most significant visual representation of our company. The Oracle NetSuite logo features two elements—our logo type and interlocking Oracle logo. They are designed to optimize the relationship between each element. Always treat the corporate logo as one unit; it should never be divided or modified. In addition, display the logo away from other elements, such as images and other logos.

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Spotlight

xAd, Inc

xAd enables real-time, location-based marketing, without the guesswork. Working with xAd, marketers can deliver more relevant, personalized messages to the right people they want to reach, based on the real places they visit everyday. Each month, xAd's patented location platform helps marketers reach over 300 million people globally via more than 70 thousand popular mobile applications. With xAd, marketers can say goodbye to assumptive marketing and reach the right people at real places in real-time with precision, relevance and confidence.

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