Digital Marketing Trends for 2019 | 4 Online Strategies to Grow Your Business

The rise of Video Content - Start using video to market yourself online! 2. Video Advertising: Facebook vs Youtube - Which is the best video advertising platform for 2019? 3. Get ready for Voice Search - Make sure your website is mobile friendly and structured for voice search traffic..

Spotlight

Email Connect

Email Connect is the world’s leading authority on the vendor selection process (RFPs) for email and database marketing platforms (ESPs and CDPs). Clients include Fortune 500 companies in the retail, publishing, insurance and travel & hospitality industries. Representing 18-20 billion emails out to bid every year, Email Connect has unparalleled insight into the pricing models and service quality of the leading enterprise email and multichannel service providers. Our scorecard-driven methodology ensures an objective and efficient evaluation RFP process where every client stakeholder can participate; every stakeholder can influence the outcome; every stakeholder has a voice. Our services include contract negotiation, platform migration oversight, and ongoing email program optimization with an eye towards maximizing the selected platform’s feature and functionalities.

OTHER VIDEOS

2023 Channel Partner Event Recap - San Francisco, CA

video | May 23, 2023

We welcomed Channel Partners to our San Francisco office for a Channel Partner Summit in late April during RSA week. Hear from current partners on why and what they like about working with OPSWAT and our integrated IT/OT platform. The OPSWAT Channel Partner Program is designed for VARs, MSPs, systems integrators, and other security resellers who are looking to expand their offerings to help companies protect their critical infrastructure. The program is flexible and offers options to meet the needs of a wide range of businesses. We support partnerships across a wide range of industries, around the world....

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Why Channel Partners Don’t Use Market Development Funds

video | May 22, 2023

Have you ever wondered why most partners don’t use market development funds? Our research shows as much as 60% of market development funds are not used each quarter. In this video, we look at a number of reasons for this phenomenon, including partners’ short-term focus, lack of digital marketing expertise, insufficient resources and vendors’ failure to provide tools and marketing concierge services. We also discuss four key steps vendors can take to drive usage rates up....

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Knox: Introducing the Samsung Knox Partner Program

video | May 26, 2023

The Knox Partner Program drives added value for Business Solution Providers, Managed Service Providers (MSP), and Resellers by connecting you directly to Samsung Knox. By offering the right support across development, marketing, and sales and giving you the ability to effectively secure, manage and deploy customer devices, the Knox Partner Program will differentiate and elevate your business....

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Unlocking Success: Omnichannel Strategies for 2023

video | May 22, 2023

Omnichannel marketing is a comprehensive approach that aims to provide a seamless and integrated customer experience across multiple channels and touchpoints. It involves creating a unified strategy that aligns various marketing channels, such as websites, mobile apps, social media platforms, physical stores, and customer support, to deliver a consistent and personalized message to the target audience....

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Spotlight

Email Connect

Email Connect is the world’s leading authority on the vendor selection process (RFPs) for email and database marketing platforms (ESPs and CDPs). Clients include Fortune 500 companies in the retail, publishing, insurance and travel & hospitality industries. Representing 18-20 billion emails out to bid every year, Email Connect has unparalleled insight into the pricing models and service quality of the leading enterprise email and multichannel service providers. Our scorecard-driven methodology ensures an objective and efficient evaluation RFP process where every client stakeholder can participate; every stakeholder can influence the outcome; every stakeholder has a voice. Our services include contract negotiation, platform migration oversight, and ongoing email program optimization with an eye towards maximizing the selected platform’s feature and functionalities.

Events