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MARKETING ANALYTICS

martechtoday | March 30, 2021

“You have to be agile today,” said Matthew Murray, COO & CMO of direct-to-consumer women’s wellness brand Love Wellness. Certainly this didn’t shock any attendees of MarTech’s virtual conference this March. As we’ve covered extensively at MarTech Today, agile marketing is a route many business are taking, and it works best when keeping the customer as the focus. For Murray, nimble data measurement and analytics strategies are also essential ...

CONTENT MARKETING

Oracle | September 20, 2021

To help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles, Oracle today announced Oracle Fusion Marketing. Part of Oracle Advertising and CX, Fusion Marketing enables marketers to easily create campaigns that span traditional marketing and advertising channels, and is the first marketing automation solution that is engineered to bypass the entire lead qualification and conversion process. Fusion Marketing uses artificial intelligence (AI) t...

Higher Logic | April 24, 2020

Higher Logic is Named Leading Online Community Management Software in G2's Spring 2020 Grid® Report. Higher Logic, has the largest market presence and highest customer satisfaction rating among competitors. Read More

CHANNEL PARTNERSHIPS

GoTo | September 20, 2022

GoTo, the all-in-one business communications and IT support platform, today announced major updates to its GoTo Partner Network, including a new GoTo Resolve offering designed for Managed Service Providers (MSPs) as well as streamlined sales and demand generation support for all partners with its new Partner Concierge Program. The offerings were designed specifically to address channel partners’ most pressing challenges, empowering organizations to streamline setup and day-to-day operation...