Moving Away from Spreadsheets: How to Know When It’s Time

July 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s hopeful. He’s waiting. He knows he’ll come back with something. We’re talking metaphorically, of course. He’s not actually HOLDING a spreadsheet, he’s using Excel—because it’s the lowest hanging fruit. It’s free and easy to learn. And for a while, you know what? It works great. He can use VLOOKUPS and shortcuts to navigate. He can import booking results and activity metrics from Salesforce or his CRM. He can get so good at it that packaging complex algorithms becomes second nature.

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Story Worldwide

Story Worldwide is an integrated, full-service agency specializing in creating lasting brand narratives. Founded by an award-winning journalist and a publisher, Story employs a holistic approach to create platforms rooted in consumer and brand truths. Through research and insights, creative ideation and technology, full-scale production and execution, planning and analytics, we've told captivating stories for some of the world's leading brands.

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