Omnichannel vs Multichannel Marketing Mindsets

Before explaining how omni and multi strategies can work together, let’s define the two. Multi-channel marketing refers to a brand’s efforts to interact with consumers across multi channels and platforms, while omnichannel marketing takes things to the next level. Omnichannel offers a seamless, integrated customer experience, no matter where or how the individual engaged with the brand. In the infographic below, you will find some interesting stats around each strategy, as well as details about how they can both work together to generate success.

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Curata

Founded in 2007 and headquartered in Boston, Massachusetts, Curata, Inc. is the leading provider of software empowering marketers to scale a data-driven, content marketing supply chain to grow leads and revenue.

Other Infographics
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Partner Predictions for 2022: Trends, Challenges and Opportunities

Infographic | June 6, 2022

We surveyed agent/adviser partners about what they are expecting in the year ahead in terms of trends, challenges and opportunities. As you might expect, cybersecurity is top of mind for both partners and their customers. Partners are also seeing new opportunities around larger customers and cloud.

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7 Steps to Great Email Marketing

Infographic | December 15, 2019

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day. With so many emails being shared, it's becoming increasingly difficult to get your messages to stand out - which means its more important than ever to ensure that you're ticking all the right boxes, and maximizing your opportunities to get your email messages seen.

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5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

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Marketing Plan Infographic

Infographic | May 1, 2021

The marketing plan infographic features some steps to achieve a business goal. It's packed with some graphic and icons, along with a light purple color theme to create the natural feeling. This marketing plan infographic can be used as a planning document on its own or be included as part of a business plan, business proposal, business proposal or business report.

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Mobile Marketing in B2B

Infographic | January 10, 2022

Mobile marketing is a phenomenal digital marketing strategy that helps brands promote their product or service through mobile phones by meeting audiences' requirements.

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5 Ways to Build Strong Partner Relationships

Infographic | February 8, 2022

In a well-designed channel model, multiple partners, representing the same vendor, should be trying to win a specific opportunity, albeit with differentiated value-add.

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Spotlight

Curata

Founded in 2007 and headquartered in Boston, Massachusetts, Curata, Inc. is the leading provider of software empowering marketers to scale a data-driven, content marketing supply chain to grow leads and revenue.

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