What the Gartner MQ for WCM 2016 Means for Your CMS & Content Marketing Strategy

IDC recently released its first ever analysis of ad tech vendors, and it raised a lot of interesting questions about the future of advertising software, and advertising in general.In this webinar “Future Trends for the Ad-Tech Market”, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.

The role of video for business is changing, fast. To keep up, brands need to start producing multiple videos per week, in a way that is consistent, authentic, and affordable. The only way to achieve this (in our humble opinion) is for brands to harness the power of insourcing and bring at least some of their video production in-house. In this exclusive webinar, you will learn the steps you need to take in order to insource video production and ensure you make great videos from the outset that are high quality and drive outcomes.Check or the recording to learn a proven framework for creating a video strategy from scratch and why insourcing is the most effective way for your brand to produce quality videos at scale.

How do brands maneuver in a highly competitive, ever-changing market landscape? The fashion industry offers compelling lessons for how leading brands maintain their edge by tracking the competition, staying on trend, expanding audience and measuring results. The key is consumer and market intelligence, providing unprecedented data and insights to understand and address these challenges.

Conversational AI: Automate human-to-human interactions to improve the customer experience and the enjoyment that your employees have in their work.