Using Consumer and Market Intelligence to Gain the Competitive Edge in 2023

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How do brands maneuver in a highly competitive, ever-changing market landscape? The fashion industry offers compelling lessons for how leading brands maintain their edge by tracking the competition, staying on trend, expanding audience and measuring results. The key is consumer and market intelligence, providing unprecedented data and insights to understand and address these challenges.
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OTHER ON-DEMAND WEBINARS

Content Marketing Roundtable: What You Need to Know For 2019

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In this webinar, we’ve enlisted la creme de la creme of content marketing experts to help steer us in the right direction for 2019. Together, we’ll break down the current biggest content challenges, key things you need to consider, as well as best practices and tips to hack your 2019 content marketing strategy.
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Facebook Video Marketing: How To Increase Your Reach, Results & Revenue

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Mari Smith doesn’t really need any introduction, but we’ll give her one anyways. She’s the queen of Facebook and a top expert in Facebook Marketing around the world. This webinar is a unique opportunity to pick her brain on one of the hottest topics in Facebook Marketing today: Video. Facebook is focusing aggressively on a VIDEO FIRST approach for the platform. This is ultimately due to a competition in the digital streaming television space alongside Netflix, Amazon Prime, Hulu, and YouTube. BUT, most businesses struggle to properly integrate, optimize and monetize VIDEO in their content marketing efforts.
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Navigating Headless Content Management

Headless content management—backend-only content management systems built to act as a content repository—enables enterprises to deliver rich, innovative content experiences across any channel. Developers are granted the freedom to use website development frameworks of choice and empowered to deliver content anywhere by generatin
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The State of Marketing Leadership

Find out what marketers have learned amid the challenges of the last two years, and gain insight into the future of marketing talent, technology, and strategy. Plus, hear key “State of Marketing Leadership” report highlights from Drift’s Katie Foote, SVP, revenue marketing, and Mark Kilens, vice president, content and community.
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