How Conversational AI Is Boosting Lead Engagement

Today’s world is hyperconnected and mobile friendly. Where does that leave communicators? In an ever-changing society, you have to stay ahead of the game and your competitors but how? The Google Virtual Summit will help you get ahead with in-depth, expert-led sessions on SEO, Google Analytics for mobile and social media tracking.

For the channel, data holds a treasure trove of insight that can be used to validate performance, optimize marketing programs, and drive profitable growth. But that data is worthless if it’s not accurate, timely, and accessible to channel sales, marketing, and finance teams. During this session we dig into the ins and outs of managing channel data and the value it brings. Charlie Abrams, Senior Solutions Consultant at Model N, and Ruchita Deshpande, Senior Systems Manager at Sonos, provide insights on how data collection and management, data matching, and accurate inventory data drive increased revenue.

Marketing to end customers through the channel is one of the biggest challenges for any B2B marketing organization. Everything gets (at least) twice as hard. Combined sales motions, unified value propositions and messaging, joint marketing programs, and channel training and enablement are just some of the line items we have to tackle. And, if that wasn’t enough, not all channel partners are created equal – and we have to deal with that as well.

As customer experience (CX) takes center stage, more and more organizations are moving from call centers to cloud-based omnichannel contact centers to meet customers changing demands and expectations. Companies of all sizes are investing in contact center tools and technologies to improve the way they interact with their customers. To be successful in this market, you need to understand the best practices and key trends impacting the contact center today and longer term.