The Top 3 Reasons Partners Don’t Adopt Your Channel Marketing Solutions and What To Do About It

Marketing is all about working smart: finding what works, what doesn't, and planning actions accordingly. When it comes to lead generation, the things that move the needle and yield big results include: Learn about these aspects of lead generation in our on-demand webinar with Data.com's Sr. Product Marketing Manager, Jim Sinai, and HubSpot's Social Media Scientist, Dan Zarrella.

Your Salesforce CRM was purpose-built to help you track interactions, improve sales processes and otherwise bring sense to the traditional chaos of sales and marketing. Same with Salesforce Communities, which you may use as a makeshift PRM. If you’re like most companies, you couldn’t imagine doing business without it. Doesn’t it make sense to bring the same level of automation to partner marketing and sales? Think about it: You need partners to perform at their best, which includes managing effective and compliant marketing campaigns on your behalf. These activities demand world-class Through Channel Marketing Automation (TCMA) from Impartner. In this on-demand video presentation, Impartner’s Robb Franks, director of sales engineering, walks channel professionals through the foundation of TCMA, its unique capabilities and use cases for companies just like yours. Among other things, Franks discusses the following: Ways to extend your marketing content through TCMA How you can create a dynamic per-partner, co-branded experience for prospects Ways to curate user experiences for certain solutions or topics How partners can nurture leads from within your TCMA portal

Not too long ago, gathering customer and social data required a lot of work: surveys, focus groups and customer reviews. Now, however, social media makes data gathering easier than ever and so is using that data to enhance the customer experience. In this webinar, Catie Ivey, VP of Client Partnerships at Insightpool, shares some actionable advice on gathering social data and using it to make your customers happier.

Marketers are willing and waiting for the perfect opportunity to optimize relationships with publisher partners. Watch as Partnerize’s Maura Smith, CMO, and Mary Anzalone, vice president, product, take us through the channel’s addressable market, its capabilities today, and what lies ahead.