The Future of Channel Marketing

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Gerber Life was looking to analyze and activate data quickly while improving operational efficiencies, reducing costs, and increasing revenue. With the help of Merkle, they sought to create a new data lake, focused on linking data and developing a 360-degree view of its consumers, a challenging effort in legacy systems and traditional operational data warehouses. Powered by Google Cloud Platform, the data lake serves as Gerber Life’s foundation for empowering data-driven experiences with consumers, transforming new revenue generating and cost reduction opportunities, and operating as change agents in the organization. In this webinar, Gerber Life’s Wally Badalamenti and Merkle’s John Reid and Andy Cossette share how the teams successfully implemented this project to improve data processing speed by 50%+ while decreasing operating costs and realizing over $700K in growth and efficiencies.

A solid landing page is a key part of a high-converting marketing funnel, but the best landing page in the world won't help if your visitors aren't qualified. In this in-depth webinar, PPC leader Brad Geddes will explain how to optimize your AdWords campaigns to drive the most qualified leads possible to your landing pages.

The shift to remote workplaces has created new demands and challenges for partners providing enterprise solutions. Customers are increasingly looking for a simple, validated infrastructure solution that is easy to deploy, manage, and scale while providing secure remote access and virtualized client computing. Parallels® RAS and Scale Computing have partnered to provide a simple, powerful solution to meet remote enablement needs and expand partner revenue streams with a seamless virtual desktop infrastructure (VDI) experience, all while reducing total cost of ownership and improving security.