The Facts and Fictions of Marketing Attribution: The Path to Unlocking Higher ROI

SEO is the largest contributor of pageviews but is typically underinvested compared to paid programs. A big reason why marketers underinvest in SEO is that they don’t achieve consistent results. It doesn’t have to be that way. Join iQuanti’s Wayne Cichanski VP, search and site experience, as he reveals common SEO mistakes and what it takes to achieve consistent organic growth.

Estimates vary but the global market for cybersecurity technology and services topped $150 billion for the first time in 2020. Not surprisingly, scores of vendors and tech partners are jumping into this red-hot market. In 2020, more than 800 new cybersecurity startups were launched. Partners have never had so many choices — or so much confusion. As a result, the partner journeys you create — from recruitment to onboarding to management and retention — must deliver a solid partner value proposition. In fact, they have become as critical to your success as the products and services you provide. Learn about key trends in cybersecurity (XDR, Zero Trust, etc.) and how they influence what’s happening in the channel and what’s working for both vendors and partners in this video, The Ultimate State of the Channel in Cybersecurity. The webinar features the Enterprise Strategy Group’s (ESG) top cybersecurity and channels analysts, plus channel thought leaders from security heavyweights Proofpoint, Armis and Bitglass.

The holiday season can be a great time for business with thousands of customers looking to do their Christmas shopping. Sales are especially high around the Black Friday and Cyber Monday weekend. On Facebook, it’s also the most competitive time of year. This holiday season is likely to see record high prices for Facebook advertising. You also need to find a way to get your ads to stand out from the crowd. During this exclusive webinar, AdEspresso’s Head of Education, Paul Fairbrother will be covering the key strategies and tactics that you need to implement to ensure success this holiday season. Hint: Preparation is key.

We get it social media’s been a key piece of your marketing strategy for a while, but do you truly have all of the elements in place to make your social media strategy not just hum but rock? Join Marketo social media marketing rock stars Lisa Marcyes and Scott Minor to hear about all the latest advancements in social media marketing and how you can leverage them to rock with your audience.