Key Takeaways from Google Marketing Live

Didn’t get a chance to attend Google Marketing Live this year? We’ve got you covered! The highly anticipated event is currently announcing update after update in Google’s platform, and if you’re not on top of them, you’ll be left behind in the industry. But beyond just knowing the updates and what they are, lies the value of being able to debate with other marketers, develop theories, and strategize about how you can use these updates for your business’s success. In this episode of The PPC Newsflash, our experts Jeff Allen and Lara Lowery will recap the top takeaways announced at Google Marketing Live, and have a discussion about what each update means for you. Don’t miss it.
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Spotlight

OTHER ON-DEMAND WEBINARS

Live Link Strategy Workshop

In this webinar, Citation Labs founder Garrett French & Sr. Director of Strategy James Wirth go through the process of setting up a link-building campaign for multiple sites chosen from audience attendees as they select pages to include and set goals for each. They then demonstrate their linking context development framework. If you're new to link-building, using the provided framework will easily save you weeks, even months, and kick-start your link-building campaign. Fine-tuning your existing link-building efforts will make your campaigns more targeted, more relevant, more successful!
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Scaling SEO in Your Company

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Join us for a 30-minute session covering use cases on how to scale SEO within your company. Our client solutions manager Gerald Murphy will showcase ways the platform, data, and processes are used to elevate and scale your largest digital marketing channel opportunity. We will be recording the webinar, and it will be available on demand at the same registration URL a few hours after the event. Please note there is no phone dial in for audience members. You will need to use your computer audio, so best to have headphones available.If the screen or audio freezes, please refresh your browser. If that does not work, please close your browser and log in again.
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Panel Discussion: Develop Next Level Personas to Improve CX & Marketing

Customer insight is the fuel that powers all marketing (and sales) initiatives. Yet marketing leaders often struggle to create compelling, useful personas that drive customer experience improvement and growth. So, how do you know what kinds of personas to create? How can you package and productize personas so that customer insight is easily accessible and usable? How do you ensure marketing initiatives truly draw on this insight to guide business decisions? Join this complimentary webinar as a panel of Gartner experts looks at how leading marketing organizations are taking their personas to the next level, and how your organization can achieve similar results.
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Channel Partner Marketing: One Size Does Not Fit All

This webinar highlights why a catch-all, 'campaign-in-a-box' approach to channel Partner marketing is broken and how to create an evolved partner marketing programme.
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