The E-commerce Evolution: Five Key Focus Areas for 2016

Customer insight is the fuel that powers all marketing (and sales) initiatives. Yet marketing leaders often struggle to create compelling, useful personas that drive customer experience improvement and growth. So, how do you know what kinds of personas to create? How can you package and productize personas so that customer insight is easily accessible and usable? How do you ensure marketing initiatives truly draw on this insight to guide business decisions? Join this complimentary webinar as a panel of Gartner experts looks at how leading marketing organizations are taking their personas to the next level, and how your organization can achieve similar results.

If you use traditional ROI models to determine how much you’ll invest in your website and how you’ll measure its success, you’re going about it all wrong. Traditional ROI models typically don’t account for results outside of shopping-cart revenue. After all, in B2B, it’s not unusual for a customer to search online, research products on your website – and then call in and talk to their account manager to place the order. Or they may be getting product data from your website to put together bids.

Are you feeling constrained by your commerce provider? Adobe Commerce can help you stay ahead of the game by providing a platform that scales and flexes with your business needs. Our secure, headless platform ensures maximum compliance and ease of use for you and your customers. Watch our on-demand webinar to hear from Adobe Com

Are you looking to grow your agency but struggling to scale due to the time taken up dealing with clients? Or perhaps you’re looking to start offering Facebook Ads services and need to know the right way to onboard and service clients? Either way, this free training is for you! Dennis Yu is the CEO and co-founder of the digital marketing agency BlitzMetrics, he’s also a contributor to numerous publications such as AdWeek and Social Media Examiner and has spoken at over 700 conferences. To run BlitzMetrics while maintaining such a busy schedule he has devised tried and true processes to manage clients