Panel Discussion: Develop Next Level Personas to Improve CX & Marketing

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Customer insight is the fuel that powers all marketing (and sales) initiatives. Yet marketing leaders often struggle to create compelling, useful personas that drive customer experience improvement and growth. So, how do you know what kinds of personas to create? How can you package and productize personas so that customer insight is easily accessible and usable? How do you ensure marketing initiatives truly draw on this insight to guide business decisions? Join this complimentary webinar as a panel of Gartner experts looks at how leading marketing organizations are taking their personas to the next level, and how your organization can achieve similar results.
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OTHER ON-DEMAND WEBINARS

Transform Beyond Omnichannel Retailing – The Pursuit of Hyper-Personalization

The convergence of powerful technologies, digitally mature customers, and expanding data sources has made delivering hyper-personalized, scalable engagements with customers a must. But if you’re struggling to bridge the gap between the kinds of experiences your customers want and what your business can actually deliver, you’re not alone. Join this Webinar to explore the concept of customer adaptive retailing and discover how it can help you transform personalized omnichannel experiences into adaptive and predictive experiences – at every customer touchpoint.
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NetBase Solutions

Instagram has become the must-have social platform for successful brands. But its true influence lies in the insights it can provide about consumers as part of its multi-pronged engagement approach. Find out what it takes to harness Instagram data and how to thoroughly analyze and act on the insights it provides. And hear how brands like Ikea, Nike and BirchBox have leveraged deep, real-time Instagram data to develop winning marketing strategies and campaigns.
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Advanced Retargeting Strategies For Facebook And Google Ads

AdEspresso, Inc

If you’re not running retargeting campaigns then chances are you’re leaving a lot of money on the table. It often takes several touch points to turn a cold prospect into a customer and later on a repeat buyer, so Facebook and Google ad campaigns targeting warm audiences nearly always have the highest ROI and don't require a huge ad spend.
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How to Create a 90-Day Video Content Plan

Content Marketing Institute

Online video is one of the hottest marketing trends for 2019. While most marketers recognize the need to use video more effectively throughout the buyer's journey, they struggle with where to start, how to prioritize their video production efforts, and how to build a plan to ensure they stay on time and on budget.
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