Tutor Sean Kenny takes a look at 5 of the trends considered important for 2022. Online user behavior, as influenced especially the Covid-19 pandemic. Personalization, with a huge influence from the changes in Apple's iOS 14.5. User Generated Content It's so important to learn how to manage online customer reviews. Social Commerce with shops now operating completely on Facebook and Instagram.
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We need to prepare and adapt for the 2020 holiday shopping season. Data has shown that consumers have been withholding spend during the pandemic. As these shoppers prepare to purchase online now, how can marketers make sure they are in front and center at the right time.
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If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for the year ahead. For instance, in 2021, mobile devices alone will influence more than $1.4 trillion in local sales. With markets diversifying and competition not being limited by physical geography to encroach on your search space, you must build momentum and identify new ways of growing your paid landscape. Quite simply: it’s vital to utilize the power of local search in your 2021 strategy.
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We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement
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