5 Key Digital Marketing Trends in 2022

Lead generating marketers are always plotting how to meet and exceed lead targets, convert leads, and prove their impact. And events are a reliably strong channel to create leads and advance opportunities. But, let’s be real, tracking data and proving ROI across a total event program composed of multiple event formats (in-person, virtual, hybrid) and varying event types (trade shows, user conference, etc.) is tough.

In this webinar, Sureshot and Zilker Partners are equipping your team to connect with customers on every channel. Fast-paced and practical, you’ll learn how you can: Create a seamless and more compelling customer experience Engage customers more often and revive dormant accounts Use the right channels to reach the right targets and nail sales goals Leverage a multi-channel approach to reach your total addressable market Leave with actionable insights and practical guidance from Sureshot CEO, David York, and the marketing ops experts at Zilker Partners.

Channel sales in high tech represent over 70% of revenue, but in order to remain competitive, industry leaders are taking the steps to transform processes and increase margins through a shift in strategy. What’s the shift? Join Model N’s SVP and GM, Chanan Greenberg, with Forrester’s VP, principal analyst, Chris Cleary, and Channel Impact’s vice president and channel leader, Kristine Stewart, as we uncover the new reality and path channel leaders must take to hold onto market share. You’ll walk away with the tools to shift behaviors and: Assess your current channel partners and their impact on revenue Identify the RIGHT channel partners through rich and real-time data Close the loop of sales and inventory data to increase channel performance through automation Align your channel and technology to drive partner sales to improve payment accuracy and visibility Ensure you have tuned your programs and processes to deliver the top ROI for your organization

During this exclusive one hour training we'll cover: - How to prepare the groundwork with accurate tracking of your results - Vertical scaling: how to scale an ad campaign - Horizontal scaling: how to scale your Facebook and Google ad accounts - The results of our latest $1,000 Facebook experiment: should you use interest expansion? - An exclusive first look at our $1,000 Google Ads experiment: are exact match or broad match keywords better?