Stop Overbidding for What’s Yours! Using AI to build brand equity & search ROI

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Do you know how to cost-effectively build and maintain brand equity in your search advertising? Listen as we walk through real-life examples of how brands have successfully leveraged AI to help guard their brand across channels, as well as protect and monetize what’s rightfully theirs – their customers.
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Spotlight

OTHER ON-DEMAND WEBINARS

Tactical Tips for Amazon’s Retail Media Operations

Gain a better understanding of the operational and brand-building tactics commonly deployed on Amazon. During this live Tech-Talk Webinar, Megan King, senior account manager, retail operations at Tinuiti, shared best practices to adapt your retail media strategy. Watch this webinar and learn how to: Manage your inventory and promotions in the face of supply chain challenges Customize the customer experience with on-site enhancements to product detail pages Plan for what’s anticipated in the year ahead based on expert predictions and recommendations
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Future Trends for the Ad-Tech Market

Criteo

IDC recently released its first ever analysis of ad tech vendors, and it raised a lot of interesting questions about the future of advertising software, and advertising in general.In this webinar “Future Trends for the Ad-Tech Market”, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.
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Facebook Advertising Deep Dive

Atlas

Learn how to properly target within Facebook to maximize reach and gain leads with social media expert, Bill Combes Founder of No Time for Social.
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Partner Sales & Marketing: Driving Success at the Regional and Global Level

Successful partner programs require the strong support of their marketing and sales organizations. And whether delivering in a specific geo or executing globally, success depends on attention to specific nuances. Tune into this live webinar, hosted by Michael Latchford, VP of Strategic Alliances & Partner Marketing Services at TechTarget, to hear how Partner Executives are gathering that support and using it to create impact at the regional and global level.
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