Partner Sales & Marketing: Driving Success at the Regional and Global Level

In this three-part “Rethinking Ad-Tech” webinar series, Criteo will talk through exclusive research about how marketers are spending their money on conversion campaigns, what a full funnel journey looks like, and how AI is going to change ad tech as we know it. When Criteo surveyed 901 marketers around the globe in partnership with Euromonitor International, we wanted to know one thing: what really drives the most conversions?

Is your marketing strategy ready for 2019? Stay ahead of the curve by learning about the biggest marketing trends that will change the way marketers think about chatbots, social e-commerce and video next year. During the webinar, you'll learn about:

Impartner and Google have developed a unique solution to help channel marketers run fully-automated, co-branded Google Ad campaigns with their partners at scale. Google Ads for the Channel produces invaluable end-consumer data which you can then use to make better-informed global marketing decisions across the board. Find out why Jay Mcbain (Forrester) called Google Ads for the Channel ‘the crown jewel’ of Impartner’s TCMA solutions. Hosted by Impartner’s Google Ads for the Channel experts and Isabelle Pampelune, Global Partner Marketing Optimization Manager at Xerox. Learn how Xerox managed to build a successful global digital channel marketing program to generate leads for their channel partners, and learn how to leverage this solution to generate demand through your partners and digitally transform your channel partners.

Marketing is in a state of disruption. New technologies like AI, Chatbots, and NLP allow companies to build new and automated relationships with customers and prospects. Privacy and data legislation is changing how we use social and web assets. New marketing strategies like Hero-Hub-Help, developing and using customer reviews, Influencer marketing, and the new digital content model are changing the ways consumers and business engage.