Facebook Advertising Deep Dive

One of the many challenges marketers face is the ever growing need to keep up to date with new channels, devices, and technologies to reach the end consumer. Consumers are spread thin across several devices, websites, and platforms, so reaching them where they already consume or interact with content is how the modern marketer is approaching scaling their businesses.

The new era of consumers expecting authentic, transparent, personal, and requires brands to ditch the siloed business model and prepare for a full organizational transformation. This doesn’t just impact the marketing team, but also IT, product development, the supply chain, and more. Join usdigital-first brand experiencesfor The Next Normal as you map out how to meet business goals in 2022, and hear from experts on how to build the right foundation and structure for a customer-centric approach that resonates. Join us for the latest session of The Next Normal webinar series, where we’ll discuss the new era of transparent, personal, and digital-first marketing and how brands can transform to meet these expectations.

In our webinar “Partner Performance Dashboards for Tomorrow’s Channel Ecosystem”, we asked a number of poll questions. Tune into this extract ‘Poll results and Audience Q&A’ to gain insights from our expert panel consisting of Jeremy Butt (RingCentral), Balaji Subramanian (IGEL) and Kenneth Fox (Channel Mechanics).

Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness to content performance to your share of voice against your competitors if you want to get the most from your social monitoring efforts. Hear from marketing leaders at NetBase for insights into the 11 most crucial social media metrics you need to monitor.