Step-By-Step Transition To Google Expanded Text Ads Like A Pro

Through Channel Partner Marketing Automation (TCMA) is not new. Vendors have long hungered over the promise of amplifying their messages through partners – and protect their brand at the same time. And partners have long hungered for one thing from vendors: demand. Problem is, most vendors haven’t built their TCMA solutions from the partner up, and adoption is low. Very low. This webinar features one of the most respected channel marketing voices in the world, Glenn Robertson, CEO of Purechannels, a top global channel marketing agency on what partners are truly looking for in demand gen in 2021, and Robb Franks, Senior Director of Sales Engineering for Impartner, on how Impartner’s new TCMA solutions are so adoptable by partners, others are a TCMA-asaurus by comparison.

This webinar focused on how TSANet can be utilized in a Solution Support and/or Technology Partner Program environment. Many members are taking advantage of TSANet in forming and executing the collaboration experience with key partners. ​

Channel partnerships are a growth opportunity for B2B SaaS companies to build sales and revenue. But building them often comes with a fear of diminishing margins and lowered productivity that can quickly sideline the idea. With the right approach to building channel partnerships, you can accelerate your company’s sales growth exponentially. But how do you get started? In this webinar, industry expert Avanish Sahai shares a decade’s worth of experience (across companies such as HubSpot, Google, Salesforce, and ServiceNow), on how B2B SaaS companies can pursue channel partnerships.

Google Ads bidding strategies can help you make the most out of your campaign but can be complicated to set up correctly.In this webinar with Chiara Iacoponi, Senior Ads Strategist at Google, we will learn how to leverage the power of machine learning with Google Ads smart bidding strategies. During this one hour training, Chiara will share best practices on how to use Google Ads bidding strategies to improve your campaigns results.