How To Master Google Bidding Strategies

landing.adespresso

Google Ads bidding strategies can help you make the most out of your campaign but can be complicated to set up correctly.In this webinar with Chiara Iacoponi, Senior Ads Strategist at Google, we will learn how to leverage the power of machine learning with Google Ads smart bidding strategies. During this one hour training, Chiara will share best practices on how to use Google Ads bidding strategies to improve your campaigns results.
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Spotlight

Allen Dickson has been with Merkle's Analytics team for three years, and there's a reason he's sticking around. Our data-driven approach to marketing allows our marketing analysts to use the best tools to work for the best clients. What does that look and feel like for an analyst? It means using your left and right brain in a highly collaborative environment where data and analytics are valued highly.


OTHER ON-DEMAND WEBINARS

Account-Based Marketing—Beyond the Hype

eMarketer

Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Key topics include: What account-based marketing involves; What’s different about account-based marketing now that marketers have a tech stack at their disposal; How marketers are using data to inform their account-based efforts; How account-based marketing helps marketers and sales team work toward aligned goals and tactics.
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The Importance of Social Customer Care in 2018

Sprout Social

The world today is a social media-driven place, where customers take to their favorite social platforms to gush about the brands they love and air their grievances about the ones they don’t.But social isn’t just a soapbox for people to yell from 54% are using the platform to actually get a response from a business. That’s where good customer care comes in.Join our upcoming webinar where Sprout Social and Twitter explore what it takes to build a world-class customer care strategy.
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What the Gartner MQ for WCM 2016 Means for Your CMS & Content Marketing Strategy

Gartner

Selecting a Content Management System (or Digital Experience Platform) is one of the most important decisions that a business will make on the path to truly comprehensive digital transformation. One of the most trusted reports for evaluating these platforms is the Gartner MQ.
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From Data to Decisions Using Social Media Intelligence to Elevate Customer Experience

HootSuite

Social media users produce billions of posts every day that reveal their motivations, loyalties, preferences, and dislikes. This information can be invaluable for your business—but only if you know how to use it. In this webinar, experts from Brandwatch and Hootsuite share top tips and best practices for not only gathering the right social intelligence, but how you can use it to drive marketing and sales decisions. You’ll learn: How to tap into social media to gain valuable insights about your customers How to use data collected through social listening to guide business decisions Best practices for using social intelligence to drive successful customer experiences
Watch Now

Spotlight

Allen Dickson has been with Merkle's Analytics team for three years, and there's a reason he's sticking around. Our data-driven approach to marketing allows our marketing analysts to use the best tools to work for the best clients. What does that look and feel like for an analyst? It means using your left and right brain in a highly collaborative environment where data and analytics are valued highly.

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