When your direct sales team can’t be your boots on the ground, building a new channel business is the fastest route to market and the fastest way to drive revenue for your company. With the fast-paced digital world we live in, starting a channel is more important than ever. If you do not have a channel program and you are not using a modern Partner Relationship Management (PRM) solution, you risk falling behind companies who are and falling behind your competitors. This presentation will help you determine if you are moving into the channel for the right reasons, you are taking the appropriate steps, and you are deploying the right initiatives early on to ensure long-term sustainable success.
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Most salespeople don’t fall in love with CRM the moment they see a demo. It takes time, and often learning from mistakes, to get salespeople excited about CRM. In this webinar, Ledgeview Partners Account Executive, Jason Layne, walks you through his background and journey with CRM, untraditional experiences, first impressions, pitfalls, what he’s learned, and how he uses CRM to improve his sales approach today.
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Channel partnerships are a growth opportunity for B2B SaaS companies to build sales and revenue. But building them often comes with a fear of diminishing margins and lowered productivity that can quickly sideline the idea. With the right approach to building channel partnerships, you can accelerate your company’s sales growth exponentially. But how do you get started? In this webinar, industry expert Avanish Sahai shares a decade’s worth of experience (across companies such as HubSpot, Google, Salesforce, and ServiceNow), on how B2B SaaS companies can pursue channel partnerships.
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Content Marketing Institute
In this session, learn and see examples of current leading-edge content marketing applications of machine learning and artificial intelligence. This session is intended for marketers who have familiarity with the basics of artificial intelligence and content marketing.
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