Channel marketers have a difficult hill to climb, with increasing revenue targets, partner engagement challenges and lack of visibility into opportunity conversion. Partners have limited marketing bandwidth, don’t have the time or resources to learn a new content platform, or create their own marketing programs to execute. Through-channel marketing is the answer and partners have an easy way to supply you with pipeline results and feedback.
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marketo
Whether you’re new to content marketing or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future. Join Ellen Gomes, Sr. Content Marketing Manager at Marketo, for this on-demand webinar as she discusses the top eight content marketing mistakes from content writing, to process, to distribution and how you can avoid them.
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Our goal at Merkle is to help brands transform their marketing organization using data, analytics, and technology to create meaningful, personalized customer experiences that deliver competitive advantage. Staying atop the explosion of media channels and the siloed solutions designed to combat them is no small task for the biggest brands. Listen in as one of our experts, Adam Mincham, shares his expertise on the deployment of marketing technologies.
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DCI
App downloads definitely propel your app to success but don’t define it. The key lies in app usage – on people who actually use the app, after downloading it. But how do you gauge that? Enter engagement metrics – KPIs that help you measure the true extent of your app’s success and help you define clear goals and areas of improvement.
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