Measuring B2B Marketing Performance: Using Software and Smarts to Deliver Marketing ROI

When your direct sales team can’t be your boots on the ground, building a new channel business is the fastest route to market and the fastest way to drive revenue for your company. With the fast-paced digital world we live in, starting a channel is more important than ever. If you do not have a channel program and you are not using a modern Partner Relationship Management (PRM) solution, you risk falling behind companies who are and falling behind your competitors. This presentation will help you determine if you are moving into the channel for the right reasons, you are taking the appropriate steps, and you are deploying the right initiatives early on to ensure long-term sustainable success.

This webinar discusses best practices in starting a topical Facebook group, how to involve your newsroom and how to keep the conversation going.This training event is part of a series on digital tools, in partnership with the American Press Institute and The Poynter Institute, funded by the John S. and James L. Knight Foundation.

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement

Discover what trends you should know—and ignore—as you ring in the new year. Watch Drift’s Justin Keller, vice president, revenue generation, and Mark Kilens, vice president, content and community, for a deep dive into the predictions and best practices that revenue teams are building their strategies around in 2022. Watch this webinar and learn: How buyer expectations are changing the face of martech, and what that means for B2B marketing and sales leaders The secret to improving marketing and sales productivity, processes, and pipeline velocity How to differentiate your digital experience to wow buyers, increase conversions, and grow revenue