Beyond Installs – Mobile App Marketing KPIs and Metrics

App downloads definitely propel your app to success but don’t define it. The key lies in app usage – on people who actually use the app, after downloading it. But how do you gauge that? Enter engagement metrics – KPIs that help you measure the true extent of your app’s success and help you define clear goals and areas of improvement.
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How Channel Partners can Capitalise on Edge Infrastructures

Physical infrastructure is key in any edge computing strategy. The power, cooling, and enclosure equipment, as well as, the compute it supports, provides the foundation on which applications can run and enables countless edge use cases. The total number of edge sites is estimated to grow by 226% from 2019 to 2025. As the edge matures and edge sites proliferate and become more sophisticated, this growth creates a market inflection point bringing customers challenges of Scale, Speed, and Complexity.
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Winning Strategies For B2B Product Marketing

Institute of Product Leadership

Ganesh Iyer -VP, Global Head of Marketing at IPC Systems talks about strategies to create a unique brand and market your products and services better to solution providers with a special focus on Tech marketing, branding strategy, product marketing, B2B marketing and new age tools for digital marketing
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Building A Social Media Strategy Is Like Taking Care Of A Child As A 1st Time Parent

Vertical Measures

After working as the NBA’s first full-time social media specialist and making a career out of building loyal digital followings for corporate brands, Greg realized how much raising a child and growing an effective social media community had in common. As a first-time parent, he’s found that issues like building a social community and measuring success are just like raising a newborn baby in the sense that you need to nurture it, give it constant attention and experiment with different methods.
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The Facts and Fictions of Marketing Attribution: The Path to Unlocking Higher ROI

In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive advantage. Marketers know that they have mastered data-driven decision making, but finding the right tools is a challenge and there are risks in relying on the wrong partner.
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