Increasing Partner Engagement through Learning and Certification with PRM Software

Rebekah Radice: Well, hello and welcome to another edition of Social Chat 2.0 with SEMrush and me, your host, Rebekah Radice. Now today, we're talking about product launches and how you can use social media to get your product, your service in front of a whole lot more people.So just real quick, for those of you that are joining us here today that don't know Dr. Ai Addyson-Zhang, she is an educator and an entrepreneur. She received her MA and PhD in communication with Syracuse University and the University of Maryland. She is the founder of Classroom Without Walls and coaches education professionals to leverage social media to build powerful brands and communities. We are so excited to have you.

How do brands maneuver in a highly competitive, ever-changing market landscape? The fashion industry offers compelling lessons for how leading brands maintain their edge by tracking the competition, staying on trend, expanding audience and measuring results. The key is consumer and market intelligence, providing unprecedented data and insights to understand and address these challenges.

Given that IT buyer behavior is continuously evolving your partnering approaches and channel programs must evolve as well. In this webinar series we explore the latest research on implications of IT buyer behavior for channel strategy, partner engagement and enablement. From Kevin Rhone, Practice Director of Channel Acceleration and Scott Sinclair, Practice Director, Infrastructure Modernization at TechTarget’s Enterprise Strategy Group™ you’ll hear learnings from latest ESG research and commentary from experts in the field.

Couldn’t make our webinar ‘ Partner Performance Dashboards for Tomorrow’s Channel Ecosystem’? Not to worry, you can now access the webinar on demand. Listen in as Channel Mechanics VP Sales John McArdle was joined by an international panel of channel leaders: Jeremy Butt, SVP, International and Strategic Alliance Partners for RingCentral, Balaji Subramanian, Global Channel Chief, SVP Channel Sales at IGEL and Kenneth Fox, CEO of Channel Mechanics.