A great story is at the heart of great business content marketing, but telling it well is what makes the heart tick. We need to get beyond the buzzword of story, and into architecting both the words, and the visual experiences that actually deliver the value. Let’s explore how both great storytellers and brands go beyond resource centers, blogs, and eBooks and deliver the experiences that actually move our customers to action.
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constantcontact
Video and motion media provide an extraordinary opportunity to tell brand stories in a compelling package. From quick, social-media stories to longer-form, docu-style executions, the bar continues to rise (as does the spending and competition) as the lines between entertainment and advertising blur. This expertise needs to be part of every agency’s content toolkit. Join Media One Creative CEO and cofounder Derek Rider for best practices on what it takes to produce compelling, action-inducing videos that hook audiences and please clients.
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Google’s increased tendency to ignore your title tag and rewrite titles for the SERP is a major issue that SEOs are facing. With decreased CTR at play, we’re here to keep you up-to-date on what’s happening, where it’s happening, and why it’s happening.Regain control over your SERP titles with Cindy Krum, Founder of Mobile Moxie and Mordy Oberstein, Head of Communications at Semrush
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Atlas
Learn how to properly target within Facebook to maximize reach and gain leads with social media expert, Bill Combes Founder of No Time for Social.
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