5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem

Gerber Life was looking to analyze and activate data quickly while improving operational efficiencies, reducing costs, and increasing revenue. With the help of Merkle, they sought to create a new data lake, focused on linking data and developing a 360-degree view of its consumers, a challenging effort in legacy systems and traditional operational data warehouses. Powered by Google Cloud Platform, the data lake serves as Gerber Life’s foundation for empowering data-driven experiences with consumers, transforming new revenue generating and cost reduction opportunities, and operating as change agents in the organization. In this webinar, Gerber Life’s Wally Badalamenti and Merkle’s John Reid and Andy Cossette share how the teams successfully implemented this project to improve data processing speed by 50%+ while decreasing operating costs and realizing over $700K in growth and efficiencies.

Learn how to pre-schedule and analyze your social media posts on Twitter, Facebook, Instagram, LinkedIn and Pinterest by using Buffer Publish.

With all of the changes Google has been making over the past year, including its cookieless world, and as we begin to enter the new post-normal, marketers are looking to reinvent their search strategies — especially personalization. But where do you start? Join Adthena’s VP of Marketing, Ashley Fletcher, who will help alleviate the stress of how to adapt to the new post-normal and share other alternatives to personalization.

Want to run Google Ads campaigns, but don’t know where to start? Watch this webinar and learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today, customer’s online behavior has completely revolutionized the concept of the customer journey. That journey is now more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions.From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.Google Ads offer a wide stack of powerful solutions to intercept and interact with potential customers along the different stages of their online journey. In this webinar, we will present Google Search Ads, a foundational component any digital marketer should include in her/his strategy. Google Search Ads allow advertisers to get in touch with “high-value users”, i.e. those that are showing a strong interest towards a certain product/service and are actively searching for it online!