How Real-Time Content Marketing Can Supercharge Social Engagement

Lead generating marketers are always plotting how to meet and exceed lead targets, convert leads, and prove their impact. And events are a reliably strong channel to create leads and advance opportunities. But, let’s be real, tracking data and proving ROI across a total event program composed of multiple event formats (in-person, virtual, hybrid) and varying event types (trade shows, user conference, etc.) is tough.

This webinar explores strategies for growing followers, likes and shares on social media; it then digs deeper, looking at ways to enhance a social media strategy to impact other content KPIs, such as website traffic, newsletter subscriptions and more.

Whether you’ve been confused about email analytics from the start or are an expert data scientist there’s no denying the rules around consumer data are quickly evolving and we as email marketers must adapt, you'll get plenty from this webinar by Karen Talavera.

Content is now the way that businesses should be selling their products and services. Creating a consistent content strategy will set you up for success. The presentation will cover ideal target market, marketing messaging, content creation, content hack to create a month worth of content with just one source and creating a content calendar. The presentation will go deeper into the types of content and using a Content Hach where you can create ONE piece of content and repurpose it for the entire month. And lastly, the presentation will get into how to create a content calendar and distribute content, using tech platforms and social media platforms.