What makes SEO one of the most cost-effective marketing channels in 2022?

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Last week, we were joined by Oren Greenberg, growth advisor and former head of search at Wonga. Greenberg’s conversation with our own Chief Customer Officer, Alex Schaefer, covered the value of search throughout the sales funnel, how SEO integrates with other marketing and sales channels and teams, and how improved communication with the C-suite (paired with a thorough understanding of attribution) is the best way forward for SEOs in 2022.
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OTHER ON-DEMAND WEBINARS

Partner Performance Dashboards for Tomorrow’s Channel Ecosystem

The panel discussed the following points around Partner Performance Dashboards: Firstly, Partner Performance Dashboard KPI’s Overcoming data challenges associated with measuring partner performance Empowering account managers to become sales focused Improved business planning & more effective QBR’s Winning Partner Mindshare Key Takeaways And finally, audience Q&A To conclude, the webinar covered key questions from the audience you won’t want to miss. Along with some interesting results from our audience polls.
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Build & Scale Your SaaS Partner Program

Partner programs are the go-to channel for SaaS businesses to drive revenue. The journey to achieving partnership sales requires the right strategy and insight from those who’ve done it before. Join Eric Chan, Head of Global Partnerships at Chargebee, as he shares how he developed and polished the partner program at Chargebee.
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Modernize Your Channel Strategy to Maximize Revenue: A Path to Protecting Market Share

Channel sales in high tech represent over 70% of revenue, but in order to remain competitive, industry leaders are taking the steps to transform processes and increase margins through a shift in strategy. What’s the shift? Join Model N’s SVP and GM, Chanan Greenberg, with Forrester’s VP, principal analyst, Chris Cleary, and Channel Impact’s vice president and channel leader, Kristine Stewart, as we uncover the new reality and path channel leaders must take to hold onto market share. You’ll walk away with the tools to shift behaviors and: Assess your current channel partners and their impact on revenue Identify the RIGHT channel partners through rich and real-time data Close the loop of sales and inventory data to increase channel performance through automation Align your channel and technology to drive partner sales to improve payment accuracy and visibility Ensure you have tuned your programs and processes to deliver the top ROI for your organization
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Creating a Complete Sales Funnel from Facebook Ads

Business 2 Community

When implemented well, Facebook Ad campaigns offer one of the greatest returns on investment online. For small or early-stage businesses who don’t yet have the budget or expertise for Google Ads or the time invested for inbound marketing, creating a sales funnel from Facebook Ads is quickly becoming a proven way to increase awareness, generate leads and (ultimately) boost sales.
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