How to Integrate PR into SEO Strategy

With well over 2 billion users on Facebook and over a billion on Instagram, it’s important to know how to target just the right people so that you maximize your results and avoid wasted ad spend.

Webinars can provide another layer of marketing and sales data. Whilst ‘more data’ is what most marketers strive for, it can present a communication challenge. What to say, to whom, and why? Attend this webinar and find out why webinars aren’t just an effective communication channel, but also a source of rich data, which can be used effectively when coupled with marketing automation technology.

Watch the on-demand webinar today to find out: - Exactly what changes you can expect to see in AdWords (and when they're coming) - The various ways these changes will impact your account - How to use the advanced notice of these changes to get ahead of your competition

Are you and your business doing all you can to optimize and send better emails? If you’re not A/B testing, it’s time to start. According to research from Litmus, companies that test every email see marketing returns that are 37% higher than brands that don’t. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.