How to Build an Audio Brand via Podcasting

Managing and Personalizing a Multi-Channel Experience Progress Your consumers are multichannel mavericks. From web to mobile to smart devices, they’re engaging brands across every channel. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, i

In addition to the cadence of posting, the effectiveness of social platforms also serves as a differentiator between the two. With so many social networks out there, it’s important to know the most effective channels for B2B marketers. Overall, there are three social platforms that should be a focus for B2B – Twitter, LinkedIn and Facebook. While there are certainly other networks B2B marketers can benefit from, these three channels have generally proven to be most effective.

Today, delivering great, relevant experiences is crucial for success. In order to do so, new skills and approaches are needed to get it right. Recent PwC research states that the number of companies investing in omnichannel experiences has jumped from 20% to more than 80%. Customer journey analytics is one such approach being used to build informed customer experiences. And, for one biopharmaceutical organization, the use of analytics has enabled stronger relationships with healthcare professionals, resulting in a $4.8 million increase in revenue per sub brand, and a measured lift in deploying tactical triggers across the customer journey.

Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem in B2B marketing and sales. While the feud between marketing and sales is costly, it can be avoided. It’s time to end the finger-pointing once and for all, align our teams to maximize brand awareness, increase revenue, and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can we, as marketers, enable sales to do their job better? Let us show you. Join Drift’s Meghan Flannery, Director of Go-to-Market, and Julianne Thompson, Director of Sales Development, and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader.