Integrated marketing strategy is making a comeback. After several years in which the key to success has been “all digital, all the time”, the best minds in marketing are focused on perfecting strategies that ensure that SEO, paid search, traditional media, and targeted community-based partnerships reinforce and support each other for maximum impact.
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ChannelAdvisor’s spring 2022 product release is now available and it’s filled with more opportunities to help brands and retailers market, sell, fulfill and optimize their e-commerce endeavors.
Senior Product Marketing Manager Greg Ives will share details about the latest product release in Spring 2022 Product Release: New Platform Enhancements, Partnerships, Channel Support & More, including:
Managed Support for Advertising on TikTok
Revamped ChannelAdvisor Support Center and Learning Center
New fulfillment options and support for platforms such as Bol.com, AboutYou and Castlegate, Wayfair’s logistics network
And more
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Criteo
In this three-part webinar series, Criteo will talk through exclusive research about how marketers are spending their money on conversion campaigns, how AI is going to change ad tech as we know it, and what a full funnel journey looks like. When you think of AI, you might think of Alexa, or driverless cars, or robots that talk to you. But what is AI in the context of advertising? And how is it impacting the way we connect with consumers?
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Institute of Product Leadership
Ganesh Iyer -VP, Global Head of Marketing at IPC Systems talks about strategies to create a unique brand and market your products and services better to solution providers with a special focus on Tech marketing, branding strategy, product marketing, B2B marketing and new age tools for digital marketing
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