3 Components of a Winning eCommerce Platform

What does diversity in channel look like? We sat down with Karine Elsen, VP of Partner Marketing at Avalara, and Gauri Chawla, VP of Global Partners and Alliances at inRiver to address the realities of diversity in channel.

Didn’t get a chance to attend Google Marketing Live this year? We’ve got you covered! The highly anticipated event is currently announcing update after update in Google’s platform, and if you’re not on top of them, you’ll be left behind in the industry. But beyond just knowing the updates and what they are, lies the value of being able to debate with other marketers, develop theories, and strategize about how you can use these updates for your business’s success. In this episode of The PPC Newsflash, our experts Jeff Allen and Lara Lowery will recap the top takeaways announced at Google Marketing Live, and have a discussion about what each update means for you. Don’t miss it.

The new era of consumers expecting authentic, transparent, personal, and requires brands to ditch the siloed business model and prepare for a full organizational transformation. This doesn’t just impact the marketing team, but also IT, product development, the supply chain, and more. Join usdigital-first brand experiencesfor The Next Normal as you map out how to meet business goals in 2022, and hear from experts on how to build the right foundation and structure for a customer-centric approach that resonates. Join us for the latest session of The Next Normal webinar series, where we’ll discuss the new era of transparent, personal, and digital-first marketing and how brands can transform to meet these expectations.

Want to run Google Ads campaigns, but don’t know where to start? Watch this webinar and learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today, customer’s online behavior has completely revolutionized the concept of the customer journey. That journey is now more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions.From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.Google Ads offer a wide stack of powerful solutions to intercept and interact with potential customers along the different stages of their online journey. In this webinar, we will present Google Search Ads, a foundational component any digital marketer should include in her/his strategy. Google Search Ads allow advertisers to get in touch with “high-value users”, i.e. those that are showing a strong interest towards a certain product/service and are actively searching for it online!