When your direct sales team can’t be your boots on the ground, building a new channel business is the fastest route to market and the fastest way to drive revenue for your company. With the fast-paced digital world we live in, starting a channel is more important than ever. If you do not have a channel program and you are not using a modern Partner Relationship Management (PRM) solution, you risk falling behind companies who are and falling behind your competitors. This presentation will help you determine if you are moving into the channel for the right reasons, you are taking the appropriate steps, and you are deploying the right initiatives early on to ensure long-term sustainable success.
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What does diversity in channel look like?
We sat down with Karine Elsen, VP of Partner Marketing at Avalara, and Gauri Chawla, VP of Global Partners and Alliances at inRiver to address the realities of diversity in channel.
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Are you struggling to align your sales and marketing teams while working remotely? Or do you just want some tips to improve sales and marketing alignment in general? You’re in the right place! In this on-demand webinar, we provide top tips and insights to help you get sales and marketing on the same page at your organization, utilizing the power of CRM.
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Partner programs are the go-to channel for SaaS businesses to drive revenue. The journey to achieving partnership sales requires the right strategy and insight from those who’ve done it before. Join Eric Chan, Head of Global Partnerships at Chargebee, as he shares how he developed and polished the partner program at Chargebee.
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