Partner programs are the go-to channel for SaaS businesses to drive revenue. The journey to achieving partnership sales requires the right strategy and insight from those who’ve done it before. Join Eric Chan, Head of Global Partnerships at Chargebee, as he shares how he developed and polished the partner program at Chargebee.
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Successful partner programs require the strong support of their marketing and sales organizations. And whether delivering in a specific geo or executing globally, success depends on attention to specific nuances. Tune into this live webinar, hosted by Michael Latchford, VP of Strategic Alliances & Partner Marketing Services at TechTarget, to hear how Partner Executives are gathering that support and using it to create impact at the regional and global level.
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In this webinar recording, Chris Jewell and Haley Morgaylo discussed the need for an unblinding solution in the industry, and the new and existing techniques that manufacturers can leverage to gain full visibility into the channel, including downstream inventory levels.
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The pandemic has accelerated digital transformation – full stop. But in doing so, it also changed the actual core processes and business relationships that today’s technology helps manage. Nowhere is this more true than in the channel.
In a striking new report from Research in Action, Partner Relationship Management and Through Channel Marketing Automation are combined together in an even more influential, newly titled category – Partner Management Automation.
Join this webinar with report author and Research in Action’s Research Director, Peter O’Neill, and Gary Sabin, VP of Product Management at Impartner, the Channel Technology leader, to dig into the results of this report, understand what it means to channel managers everywhere, and learn why Impartner is uniquely positioned to help companies accelerate the performance of their indirect channels.
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