5 Reasons Digital Transformation Has Disrupted Traditional PRM and TCMA

0
The pandemic has accelerated digital transformation – full stop. But in doing so, it also changed the actual core processes and business relationships that today’s technology helps manage. Nowhere is this more true than in the channel.

In a striking new report from Research in Action, Partner Relationship Management and Through Channel Marketing Automation are combined together in an even more influential, newly titled category – Partner Management Automation.

Join this webinar with report author and Research in Action’s Research Director, Peter O’Neill, and Gary Sabin, VP of Product Management at Impartner, the Channel Technology leader, to dig into the results of this report, understand what it means to channel managers everywhere, and learn why Impartner is uniquely positioned to help companies accelerate the performance of their indirect channels.
Watch Now

Spotlight

OTHER ON-DEMAND WEBINARS

A Simple Recipe for Social Media Success

Constantcontact

In this on-demand social media webinar, we’ll show you a recipe for social media marketing that saves time and gets results to grow your business. You’ll learn: - How to choose the right social networks for your business - The 15-minute social media plan - Getting started in the pay-to-play world of social media
Watch Now

Winning Lifecycle Marketing Strategies for 2019

business2community

Mobile marketing veteran Andy Carvell, co-founder of Phiture Mobile Growth Consultancy, explains how successful app publishers are implementing powerful lifecycle marketing strategies to boost engagement, retention and monetization in their apps. Andy will detail best practices from the app industry when it comes to leveraging analytics and turning insight into action with a multi-channel mobile marketing automation approach to lifecycle marketing. Andy will cover some of the latest trends such as how publishers are using AI and Machine Learning to increase personalization and increase the impact of their lifecycle marketing programs.
Watch Now

How to Achieve Consistent SEO Gains

SEO is the largest contributor of pageviews but is typically underinvested compared to paid programs. A big reason why marketers underinvest in SEO is that they don’t achieve consistent results. It doesn’t have to be that way. Join iQuanti’s Wayne Cichanski VP, search and site experience, as he reveals common SEO mistakes and what it takes to achieve consistent organic growth.
Watch Now

How to Create a 90-Day Video Content Plan

Content Marketing Institute

Online video is one of the hottest marketing trends for 2019. While most marketers recognize the need to use video more effectively throughout the buyer's journey, they struggle with where to start, how to prioritize their video production efforts, and how to build a plan to ensure they stay on time and on budget.
Watch Now