Digital Analytics' Impact on Your Marketing and Business: What You Need to Know

In this webinar you’ll learn how to build a real-time content marketing engine that will empower your team to create the kind of responsive, high-impact content that consumers love to share. We’ll show you what the tangible benefits of real time marketing can be, and what processes, policies and tools you need to implement to make it work for you.

Missed our webinar “Building an MDF Program for Today’s Channel Ecosystem“? The good news is that the webinar is now available to watch on demand. Listen in as Channel Mechanics VP of Sales, John McArdle, is joined by an international panel of channel marketers: Ryan Griffis, Manager Global Channel Programs at Extreme Networks, Mimish Lesperance, Director Field Channel Marketing Americas at Barracuda and Kenneth Fox, CEO at Channel Mechanics as they discuss the future of MDF. So if you’re wondering whether an MDF program is still relevant in today’s partner ecosystem or indeed how best to measure and justify the ROI of your program, you are sure to pick up some good tips from our panel session.

Navigating the funding waters can be challenging and how you tackle obstacles along the way will make or break your brand. Whether you’ve obtained $20M in Series A, or just completed a $250M Series D round, knowing where to allocate the money and how to build a marketing strategy around these milestones is complex. Once a brand has reached later-stage investments, your likelihood of failure will have dropped from 90 to 26 percent. We want to see your brand succeed in the fight to reach brand awareness, funding and ROI goals.

Everyone and their second cousin wants more video content; it's the medium that today's buyers crave. But not every marketer has the ability or the funds to sign a full production house for every video project. That's why today's savviest marketers are bringing video production in house.