Winning Strategies For B2B Product Marketing

Hailey will walk us through how she sets up her marketing dashboard to efficiently collect data from every campaign she works on. Before falling in love with growth marketing, Hailey was an English teacher for Teach for America in the Bronx. On her nights and weekends, she launched a mobile app startup, and was invited to pitch at SXSW. Her experience with entrepreneurship sparked a journey to answer one simple question, “How do you get someone to sign up for something or to buy something?”

When implemented well, Facebook Ad campaigns offer one of the greatest returns on investment online. For small or early-stage businesses who don’t yet have the budget or expertise for Google Ads or the time invested for inbound marketing, creating a sales funnel from Facebook Ads is quickly becoming a proven way to increase awareness, generate leads and (ultimately) boost sales.

Whether you’re new to content marketing or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future. Join Ellen Gomes, Sr. Content Marketing Manager at Marketo, for this on-demand webinar as she discusses the top eight content marketing mistakes from content writing, to process, to distribution and how you can avoid them.

Partner Engagement has become one of the most critical measurement criteria for Channel Managers to check relationship levels with different partners. Michael Reilly, CEO, and Greg Reffner, VP-Sales & Marketing of Vartopia share their experience in increasing Partner Engagement through learning and Certification inside PRM Software with Craig Gleason, Director of Partnership at Docebo You will learn how – Training and certification of Partners helps to increase partner engagement Partner Training makes selling easy for Partners and achieves high sales targets You can tie SPIFF/commissions with Partner Training and Certification To use different KPIs to understand the impact of Partner Training and Certification To resolve common issues experienced during the implementation process of Partner Training & Certification