It wasn’t that long ago when marketers thought they could just create content, put it up on their website, and it would organically generate the reach and engagement they were looking for.
How times have changed.
Today, creating content that not only ranks well organically and outperforms the competition, but also effectively speaks to and engages with your intended audience is a far more nuanced process.
In this webinar, we’ll review audience-submitted blog posts and analyze them in real time using a few Semrush Content Marketing tools, providing insight into how they could be improved for audience engagement and SEO.
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Marketing measurement is not a precise science, and that’s okay. Data collection gets evermore challenging, threatening marketers’ ability to collect and analyze data. So, what’s a marketer to do? This complimentary webinar will help you take better advantage of the data you have, improve decision making and embrace the imprecision of marketing measurement.
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Pantheon
Every single person in your organization has an interest in the website. The CEO is a stakeholder, as is the customer support rep. The website is the company’s most visible brand and communications asset and a key part of the sales and marketing funnel.
In order to best leverage this asset, the Marketer needs to keep the website content updated and the brand innovative. The traditional approach has been the website relaunch that's often exhaustive and counterproductive. Now there’s a better way!
Join Josh Koenig and Sarah Fruy of Pantheon, as they teach you how to stop relaunching your website and start iterating on your digital experience.
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The voice of your customer is the secret to true demand-gen success. Go beyond simply driving leads and create demand-gen momentum that doesn't quit.
Learn how to leverage customer reviews and feedback to gain conversions and create demand-gen fans both internally and externally.
You'll learn how to:
Drive brand awareness and consideration with peer reviews
Use the voice of your customer from peer reviews to improve SEO and conversion rates
Integrate downstream intent data to create better marketing campaigns
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