The Smart Insights Race Planning System For Digital Marketing

December 8, 2017

We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy. In this post, first published in July 2010 and since updated with the new summary of digital marketing KPIs you should track.

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Next Marketing

Our Experiential Marketing team brings brand stories to life through engaging experiences that drive real business results. Our strategically-tactical approach ensures that our creative solutions are actionable and result in outcomes that support sales and marketing objectives. From sponsorship and event activations to mobile marketing tours and digital amplification, we have developed, executed and measured B-to-B and B-to-C campaigns for some of the world's most recognized brands.

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Advantages of Conversational Marketing in B2B

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Conversational marketing makes robust connections with customers through dialogue, such as live chat, voice assistants, chatbots, etc.

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

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Still Skeptical about Social Media Marketing?

Infographic | January 24, 2022

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.

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Effective Ways To Create Multichannel Marketing

Infographic | January 7, 2022

Multichannel marketing has been completely transformed in 2021. Let’s understand those transformations to escalate business in every aspect. Conduct the necessary research to identify relevant channels that can assist your company in meeting its objectives.Here are the steps to conducting a holistic and practical examination.

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The State of Creative Operations in 2021

Infographic | December 16, 2021

Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon. The State of Creative Operations in 2021 report was based on data from a survey conducted among 100 professionals who manage or work for creative/marketing teams. Most (58%) respondents say their cre

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Spotlight

Next Marketing

Our Experiential Marketing team brings brand stories to life through engaging experiences that drive real business results. Our strategically-tactical approach ensures that our creative solutions are actionable and result in outcomes that support sales and marketing objectives. From sponsorship and event activations to mobile marketing tours and digital amplification, we have developed, executed and measured B-to-B and B-to-C campaigns for some of the world's most recognized brands.

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