Marketing Data

The State of Creative Operations in 2021

December 16, 2021

Creative Operations
Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon.

The State of Creative Operations in 2021 report was based on data from a survey conducted among 100 professionals who manage or work for creative/marketing teams.

Most (58%) respondents say their cre

Spotlight

Salmat

Since we opened for business in 1979, we have been exploring new and powerful ways to help our clients engage with their customers at every stage of their relationship. To find that customer, get close and stay there. Today, we work with some of Australia and New Zealand’s largest and most trusted brands, helping them get close enough to intimately understand their customers. Our insight-driven solutions have helped clients drive double-digit growth, save millions from their bottom line, and surpass industry average performance by up to 20% whilst simultaneously transforming the customer experience. Salmat is trusted to manage some of the most critical points of interaction between our clients and their customers. Those moments of truth when people decide what and where to buy, and to which brand they give their loyalty. Every year we manage over six billion customer interactions across multiple channels. But most importantly, by partnering with our clients in the moments that matter m

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Since we opened for business in 1979, we have been exploring new and powerful ways to help our clients engage with their customers at every stage of their relationship. To find that customer, get close and stay there. Today, we work with some of Australia and New Zealand’s largest and most trusted brands, helping them get close enough to intimately understand their customers. Our insight-driven solutions have helped clients drive double-digit growth, save millions from their bottom line, and surpass industry average performance by up to 20% whilst simultaneously transforming the customer experience. Salmat is trusted to manage some of the most critical points of interaction between our clients and their customers. Those moments of truth when people decide what and where to buy, and to which brand they give their loyalty. Every year we manage over six billion customer interactions across multiple channels. But most importantly, by partnering with our clients in the moments that matter m

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