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The 10 Best Online Marketing Strategies to Make You a Unicorn

January 12, 2017

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns. Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. For example, on our company's blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined.

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Power is an independent marketing firm focused on premium installed home brands. Based in Louisville, KY, their position as a residential product authority spans four decades. With notable clients like GE Appliances and Lennox, Power has the proven expertise to help clients support their brand and distribution channels in smart, effective and relevant ways.

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